Blog Schindler Parent

Our lake, our heart, our life, our blog.

Our thoughts – from the first to the third floor.


The Schindler Parent Blog.

Our blog deals with current trends and exciting topics – everything that is on our minds or on the tip of our tongue.

most read topics

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Told over the hedge.

A plea for nice, or: good communication is simple.


Why your digitalisation efforts have failed up until now.

Everyone’s looking for employees. But how? And where?

A look at the importance of employer branding and HR in times of chronic staff shortages.

Keyvisual Storytelling.

The future of communication.

Something to say?

About the significance of corporate text.

A huge digital Misunderstanding.

The customer comeback: Why business, marketing and distribution sectors need a radical shift in focus.

Ni hao, Déguó.

What Chinese entrepreneurs should be aware of when they go shopping in German companies.

Podcast Communications.

If you don’t want to read it, you can listen instead.


The steep path
to success.

 Customer Surveys - Schindler Parent

Customer surveys.

Start communicating even before the campaign.


Who is worth talking to.

A short trip through the world of advertising.

Internship of creative self development.

General confusion or general regulation?

The new EU GDPR.

4 Smart Marketing Steps.

For Long-Lasting B2B Relationships.


Essential for brand communication.

 German Design Award 2018 - Schindler Parent

There it is.

And we were there.


Proper strategic use of gamification.

Schindler Parent asks five questions on using gamification properly.


- Update from News Feed algorithm and consequences for businesses.

The audio trends of the near future.

Make sure you listen carefully.

Proof or Hope?

Or: Why Colour Does Not Equal Colour.

Ears Are the New Eyes.

Generation Headphones as a Unique Target Group.


Online Audio as a Trend in Radio Advertising.

Good Briefing – Bad Briefing.

About the Upsides of Good Briefings and the Downsides
of Bad Briefings for Brand Communication.

Higher Traffic, Lower Bounce Rate.

Increase in Traffic Thanks to AdWords.

Social Media Communication.

Which Goals Can Be Met with Which Social Media Channel?

Above the Rooftops of Stuttgart.

The E3 Network Meeting from 18-21 May 2017 stood by its formula "Born to Move."

Go East Under the Sign of Guanxi

How to Successfully Take Root on the Chinese Market.

Brand Loyalty Starts within the Company.

Dr. Oliver Errichiello.

Born to Advertise?

Schindler Parent at adday/adnight 2017.

The iF Design Award 2017

Four members of our creative team were present in the BMW Welt in Munich to collect the certificate for our SP Cream Cards.

Creative- Awards–
Yes or Yes?

Why the Advertising Industry Needs Creative Awards.


-my report on the last day

A heart for WiFi.

The Schindler Parent Christmas Campaign.

The E3 Meeting in Mechelen.

This is what practised networking looks like.

From Mad Man to Mad Orchestrator.

Why Creativity in Marketing Is Experiencing Its Renaissance.

Red Dot Award 2016.

Prize-Giving for the SP Cream Cards.

 The American way of marketing- Schindler Parent

The American way of marketing.

Yippiyayeah! Or How Does It Go Again?

The Mechanics of Pokemon Go.

Why Does this Game Evoke Such Fascination?

Idea Finding Boost Seminar.

Would You Like Another Idea?
Training Weekend for Schindler Parent's Creative Team.

All Beginnings Are Empty.

Schindler Parent Reveals What Brand Communication for Startups Needs to Look Like.

Not Without My Idea.

Why Advertising Needs Ideas.

What's Too Much Is Too Much.

On the Inflationary Use of the Exclamation Mark.

Family Endeavours.

Report on brand management and family businesses.

International marketing –
done properly.

How to avoid putting your foot in it in China.

How Can Sales Become Marketers?

Lake Constance Business Impulse on Sales as Marketers

Employer Branding on Our Own Behalf.

One day, one room, 16 creative minds, and 43 cards.

Google Adwords.

Schindler Parent Explains in a Comprehensible Infographic how an Adwords Auction Works.

Everything That's Valuable.

Schindler Parent explains the impact of value selling on sales success.

Who, If Not You?

About Your Brand's Target Groups.

Is This On Your Radar?

The Top 10 Web Design Trends in 2015.

or Serious

An Attempt at an Explanation for Non-Specialists.

Seven tips for simplifying
your B2B

This Is How Complex Technology Is Turned into a Convincing Message.

Strengthen Your Brand Through Gamification.

Four Goals Your Brand Can Reach Through Gamification.

The Opportunities for Content Marketing Lie in Storytelling.

Schindler Parent Shows Brands How Storytelling Works.

Breaking Standards.

An Attention-Grabbing Brand Identity Leads to Success.