Sales Support is one of the cornerstones of Schindler Parent’s range of services: Ascertaining what sales teams really need, developing means of communication that can really help them in their day-to-day work and building bridges between them and marketing teams is what we do every single day. Showpad is pursuing the same objectives. So it makes sense that we will be pursuing these goals together as a certified Showpad partner.
Buyers have less and less time these days. And their expectations are continuing to increase. They want more information and good arguments. They want to be impressed and quickly lose interest. This increases the pressure on sales teams and presents them with new challenges every day. They don’t just need to respond quickly, but they also need to always have the right chart to hand. For every target group. Showpad makes this possible. This means that a presentation becomes a conversation, a comprehensive brand experience that sales teams can use to involve, impress and win over experienced buyers.
It’s more than a presentation tool… it’s a platform
Showpad is not just a personalised presentation that sales teams can use to wow their clients. Showpad is a platform that brings all the information, such as presentations, films, documents, together like a website does, thus enabling sales teams to access this information when needed. Clearly defined access rights provide security in terms of what information may be changed or used at all times. The advantages are that various channels can be created and played in Showpad depending on the target group. For example, end consumers, retailers and wholesalers all have different goals and require different information.
Showpad is the perfect tool for Schindler Parent to process marketing and sales content for customers that is specific to the target group. It’s a brilliant addition to online content marketing and it’s an extension of online measures designed for in-person sales talks. That is why certification as a Showpad partner was a no-brainer for the communications agency from Meersburg.
They had already been collaborating and implementing projects together beforehand. For example, they created sales presentations for Vorwerk flooring. They made a great impression. Not just with Vorwerk and their customers, but we loved it too: We now use Showpad to showcase our agency.
Showpad is the sales enablement platform for sales and marketing excellence. The all-in-one cloud solution helps both teams to work together more efficiently and achieve increased sales success. It combines individualised, interactive marketing content for customers with personalised recommendations on the next sales steps, as well as sales training and coaching. The AI integrated into Showpad captures data on content use whilst complying with GDPR, identifies successful sales techniques, and based on this, it automates suggestions for sharing marketing and sales documents. This means that sales meetings are conducted on an equal footing, which improves the buyer experience and increases long-term customer loyalty.
Over 1200 clients all over the world use Showpad, including Johnson & Johnson, BASF, GE Healthcare, Fujifilm, Bridgestone, Prudential, Honeywell and Merck. Showpad was founded in Belgium in 2011, has offices in Ghent, Belgium and in Chicago, USA, as well as branches in London, Munich, San Francisco, Portland and Wroclaw, Poland.
About Schindler Parent
For almost 40 years, the Meersburger Agentur has been supporting predominantly medium-sized enterprises and international companies. The agency focuses on brand-oriented communication in the B2B area and employs around 35 employees at the Meersburg and Pforzheim sites. It has been a member of the general association of communication agencies GWA e. V. since 1989 and a member of the international agency network E3 since 2007.
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