Analysis and Strategy Are Our Diving Board.

For Plunging into Creativity.

Brand consulting with strategy.

Understanding people. Positioning brands. Conquering markets. We strengthen brands in many different ways – all of them are expedient.

OMNI
CHANNEL

SERVICE
DESIGN

SALES
CONSULTING

VALUE
SELLING

INBOUND
MARKETING

EMPLOYER
BRANDING

FAMILY
BUSINESSES

BRAND
CONSULTING

There are countless channels that flow into each other. We keep the overview. You keep the revenue.

Looking at the customers to understand what they want - putting oneself into the customer's shoes. That's what matters. That's what we specialise in.

We elevate your sales department to the next level. To lift it to eye level with your customers.

Brands with actual added value have added value for the customers. We know what appeals to your customers. And we turn you into a brand that inspires people.

What we place online are not offers, but solutions. That's how we turn searchers into followers, and followers into customers.

Available berths are highly sought after at Lake Constance. So, we know exactly how you can become an attractive port of call for competent employees.

Am Bodensee sind freie Anlegeplätze heiß begehrt. Wir wissen also, wie Sie zu einer attraktiven Anlaufstelle für kompetente Mitarbeiter werden.

Minor disagreements happen in the best of families. Unfortunately, not all families happen to have a strong brand. Together, we can change that.

Developing a brand is not a democratic process. To come up with a clear profile, tough decisions must be made. We help you make the correct ones.

Omni Channel

When communication and sales strategies make use of different channels to reach the target group, this is called multi-channel. When these channels are joined somewhere along the process, that is called omni-channel. It sounds complex, and it is. But it’s worth it.

Our comprehensive strategies often contain online and offline measures that pick customers up at different points of contact. This allows us to communicate your brand message with the respective target groups. We are happy also to develop an individual omni-channel strategy just for you.

CASES

Brilliant. Digital. Emotional.

The New Website for Rafi

From The Racetrack On Paper.

The ABT Image Brochure.

Bake, bake, hurra!

new look for Backhaus Mahl specialist shops.

A charming
companion.

The Ravensburger Museum Guide.

Power at your fingertips.

Campaign for Thüga Energie.

Storytelling For The Plastics Industry.

Motan News Customer Magazine.

Service Design

At Schindler Parent, design is not inevitably connected to optics. Because we do not only design the visual appearance of your brand, but also your interpersonal impression. We have a specific service design process with which we develop or optimise your service offer to match it to your brand and your people.

That is how a service offer is created that will remain on people’s minds. Our design is geared towards the needs of the target group to unravel a brand’s highest potential: Satisfied customers.

SALES CONSULTING

Marketing and sales often act independently of one another. The result: Brand appearance and customer contact diverge notably. For years, this has been our starting point when supporting brands.

When we develop relevant communication measures, we want to involve the sales department from the very beginning. For us, sales matters in three important aspects: In all communication measures, the sales department the customers’ first point of contact, it is also the point of contact for all further target groups, and it acts as one of the most important brand ambassadors of all.

Our sales analysis builds a foundation for creative concepts that support the sales department in what they do best: Sell. At the same time, we ensure that all measures comply with the brand’s appearance. At the end of the process, the sales department receives a comprehensive set that provides support in all areas, from product presentation to talking points for the customer service.

CASES

Digital building blocks to touch.

The new Hermle software brochure.

Recently at the men's shared flat.

Hirsch Gold and Pils Radio Spots.

Working for the holiday.

Carthago motorhome catalogues 2018.

Quality over
quantity.

The customised trade fair stand for RAMPF.

Facts packaged
into stories.

Sappi-Storytelling for successful communication on the issue of sustainability.

Direct mailing, landing page and AdWords for effective multi-channel communication.

Sappi-Cross-media communication campaign to defend the market position.

VALUE Selling

For us, value selling is one of the cornerstones of sustainable brand work. According to our value-oriented sales philosophy, we satisfy the needs of your customers by providing tangible performance advantages – including added value that can be experienced.

To be able to use this strategy expediently and thus profitably, above all, the brand, the product, and the target group need to be fully understood. Here, we are persistent. Until we understand everything down to the smallest detail and can identify the relevant truths. After that, it’s all quite simple: The brand must keep its promise at every single point of contact.

Ausgewählte Referenzen

Looking exceptionally attractive.

The Strellson Online Shop.

Distinctive in Every Application.

Theben Corporate Design.

Texts in OLYMP.

Online texts with SEO focus for OLYMP.

About The Perfect Shape.

The Image Film For EBZ.

A Real Feast For The Eyes.

The new website for Backhaus Mahl.

Spot Landing
with Regard to
Economic Issues.

The Brand Identity for Wirtschaftsförderung Bodensee.

INBOUND MARKETING

Brands need to address people where they search for answers: On the internet. Here, we place content that is not only being found by the target group, but also being read. Because they are relevant and offer actual added value to the reader. That way, we can introduce bands to people. This is how we do inbound marketing.

It requires a considerable amount of planning and empathy. Therefore, a detailed analysis always has to be done right at the beginning. Basically, it is a form of empathy based on methodology. With the aim of providing people with actual added value in the shape of answers, advice, and background information. Your future customers will thank you.

CASES

How to break a taboo.

Content marketing for the incontinence product femifree.

EMPLOYER Branding

It has become increasingly difficult for companies to find qualified employees. That’s why turn companies themselves into brands. Using that as a basis enables us to develop promising strategies for the labour market.

Applicants and employees alike are thus convinced by an attractive brand appearance. As so often in life, one thing is extremely important here: Authenticity. Employer branding can only work if every single employee identifies with the company’s values and lives by them.

CASES

Employer Branding Along the Lines of Mindfulness.

The Theben theMA Employee Newspaper.

Makes You Want to Become a Glass Maker.

The Heinz-Glas Image Brochure.

Purpose
and perspectives.

The employer brand Stiftung Liebenau.

Brand Management for Family Entrepreneurs

Family businesses are fascinating, not only to us. There often is a unique spirit inherent to them. For years we have busied ourselves studying the extraordinary features of family businesses. Numerous strong brands and even stronger partnerships have emerged as a result.

This was possible not least because of our long-standing cooperation with the Friedrichshafen Institute of Family Entrepreneurship that is part of the Zeppelin University. Due to our insights, we, at Schindler Parent, can give you advice that is more competent and substantiated. That way, we achieve our common goal: Sustainable success that remains in the family.

CASES

Dialogue with target groups and experts.

The Ravensburger 2016 Annual Report.

Addicted to Glass.

Heinz-Glas Brand Positioning.

You Just Want to
Take a Bite.

The New Corporate Design for Backhaus Mahl.

An Anniversary That Leaves Tire Marks.

ABT’s 120 Years Logo.

Brand Consulting

Brands are an expression of identity. Their strength depends on the degree of their credibility. A brand’s core values make up the basis for that. They drive the brand, give it stability, and personality. By way of understanding the core values, we can position a brand clearly.

For almost 40 years, our core competency has been to position brands. Without exception, every measure is a sound investment in the brand. How people can be addressed may vary depending on the target group. But whether we communicate with customers, employees, or investors, the core message remains unchanged.

We combine strategic brand management and creative solutions with current findings from science and research. It only makes sense that we cooperate with the Office for Brand Development in Hamburg when it comes to questions of brand development. A sociological approach concerning brands helps us to interlock Brand & Margin® even more closely.

CASES

Creating Fibonacci
stone by stone.

RAMPF corporate design.

Mindfulness Is Getting Attention.

Theben Brand Management.

In Shape For The Future.

A new Corporate Design For The EBZ .