Humans are curious by nature. Also, they are curious as to what products and brands can offer. As many consumer goods have become similar and vie so loudly for the favour of the customers, they run the risk of being ignored.
A veritable flood of information crushes the consumers, some even feel bothered. The companies, for their part, are trying to prevent the impending fiasco of insignificance by placing their communication in more targeted ways and addressing concrete audiences to stand out from the masses of information. But even if this approach proves to be successful, they are missing an opportunity to attract new customers with their products and their brand – customers that are not (yet) included in their target group.
It’s time to change perspectives and to focus on the content that a product is embedded in.
If you have any questions, please don’t hesitate to contact me.