JOB DESCRIPTION: SOCIAL MEDIA EXPERT.
The professions of the future are characterized by the digital transformation. While a few years ago the dream of working as a “digital nomad” was still a dream of the future for many, this desire is now within reach. You don’t need your own online business to be able to work freely and independently. Copywriters, translators, social media experts and many more can now fulfill their dream of working purely online. But perhaps this prospect is no longer so hip after a long period of social distancing?
Whatever the case, the possibilities and development of digital work opportunities are constantly increasing, with many companies relocating their offices to the virtual world. Working on site – especially due to coronavirus – is no longer only impossible in some cases, but also undesirable. People are meeting more and more online, on the phone or via other tools on the internet that allow them to stay in touch. The need and possibility of working from home with a laptop is a picture that paints many advantages. Freelancers and employees are thus given new opportunities in their jobs as the digital transformation continues.
While the media landscape is booming with new prospects, companies are doing everything they can to keep up. À la carte: A website alone is no longer enough and all the important social network channels are now on the menu. If you don’t want to go under as a company, you need to be present on all the important social network platforms, network and disseminate information about your company. Company founders have usually already recognized this – in addition to a company website, a profile on Facebook, Instagram, LinkedIn and the like is nowadays a prerequisite for a competent and efficient presence on the Internet.
This is because external pressure is increasing and the competition is getting tougher. This means that advertising and social media marketing are not only more in demand, but also essential. It communicates the core message of the brand, product or company. That’s why experts are needed who are always on top of the latest trends, especially in the field of social media, to improve corporate communication and keep it up to date. This social media expert – armed with very good social media skills – makes his or her way through the jungle of social channels.
Aren’t we all already specialists in this field? Most of us use social networks on a daily basis, but not every self-proclaimed social media expert understands the trade. An interest in social media, online communication and online marketing is – of course – a must. The specialists know their way around Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat and the like and can also name the differences between the various platforms. They shine with their true expertise in this field, work in different areas for companies, non-profit organizations or public institutions and spread the companies’ messages online in a targeted manner.
But that’s not all they do. The job description “social media expert” is very extensive, as the name suggests. They don’t just post randomly on all social networks for the sake of posting. No, they strategically plan projects and campaigns for the medium. They constantly research the latest trends and only then create and post well-considered content. On a day-to-day basis, they don’t count the number of likes or the number of fans, but monitor the reach and engagement of the companies. They analyze competitors and target groups while also communicating with fans and customers.
In terms of implementation, they are therefore an important anchor for customer loyalty and must be familiar with the products or services of the companies and therefore also with the company itself in order to carry out successful social media marketing.
Social media managers don’t have to be good at IT. But they do need to be good and creative. Nothing screams “supreme discipline” as loudly as social media marketing. It requires enormous expertise and the name “expert” has to be well deserved. So the question is: what do you have to do to become a social media manager? And what do you need to be able to do in this professional field? First of all, as an expert, you need to know what needs to be done to ensure that the specific content reaches the respective target groups. The content must be prepared in such a way that it is both interesting and relevant. This means a razor-sharp interplay between target group, content and platform. This is the only way to improve conversion rates, because the social network jungle is a pure science of communication in itself.
And then, of course, it’s all about advertising, advertising, advertising. But even that sounds easier than it is. Media experts work strategically and with a crystal-clear plan. They define goals and create concepts. They conduct research, take care of content creation and draw up editorial plans. These plans not only save time, but also provide an overview. Then it’s time to get down to business. Excuse me – planning. Because the content and the postings have to be scheduled and the advertising placement must also be included.
This is followed by community management and reporting. They monitor the social networks with a keen eye and get in touch with customers. They make sure that comments or messages from interested parties are responded to, as this is also about interaction.
Finally, reporting is one of the most important steps. Here it is checked whether the objective has been achieved. It is a final analysis. This is not only essential for the customer, but also extremely important for us as an agency. Here we filter out the need for optimization or look at which goals have already been achieved.
INTERNAL OR EXTERNAL MEDIA?
SORRY, SOCIAL MEDIA - IN-HOUSE OR EXTERNAL.
Whether in-house or external depends on your needs. However, we would like to say one thing in advance: it is always good to have employees in your company who know a little about social media. However, it doesn’t have to be a specialist in this field. This expertise can be provided by external companies. B2B in other words. External partner companies look at the company from a different perspective and support you with fresh and creative ideas. The position does not necessarily have to be filled internally.
Outsourcing tasks in the area of social media therefore offers numerous advantages. Agency services bring the know-how of real professionals into your company. Years of experience are part of the overall package. This is not only more effective, but also saves the resources that a full-time employee of your own company would need. Special equipment and various tools from the agency can also be of enormous benefit in terms of technical equipment. Strategy development is another important point to consider. Here, too, the advice of a specialized agency can be forward-looking.
COMPETENT OUTSOURCING ON LAKE CONSTANCE:
TOPIC B2B AS A CONCLUSION.
You don’t have to look for agencies in Berlin, Hamburg or Munich to find expert advice on social networks. You can also simply make contact at Lake Constance. Agencies can also score points here with competent content. They are well-versed when it comes to the use of Facebook, Twitter, YouTube, Keynote and co.
At Schindler Parent, for example, we have very experienced employees who support us and you with their specialist knowledge and expertise. For example, our speaker in the area of “Creating content that really resonates.” Michael Meier, knows exactly what it takes to reach your target group. His presentations with extensive information and other topics are now also available as webcasts.
We have an eye for brands.
And an ear to listen and support.