Alt texts with AI.
Alt texts are among the most inconspicuous elements of a website. And among the most effective. They determine whether people with screen readers can understand content. They decide whether search engines can classify images correctly. They allow AI systems to evaluate pages thematically. Nevertheless, they are almost always neglected in everyday life. This is not an operating error. It is a structural problem.
How can you efficiently maintain old texts?
As long as there are only a few images, the task is manageable. But realistically, hundreds of image resources are quickly created per website. And every relaunch, every new product, every campaign adds more. Manual maintenance is hardly affordable on this scale. This is precisely where alt text maintenance becomes a risk – for accessibility and SEO.
Obligation rather than choice.
Since the introduction of the BFSG and WCAG, accessibility is no longer optional. Companies must ensure that digital content is accessible to everyone. This includes alt text – without it, images remain invisible to screen readers. The consequences: content is not read aloud, users lose context. Testing agencies therefore rate the website as non-accessible. And companies risk complaints, warnings and a negative brand image.
Search engines require describable content.
Search engines cannot see images. They interpret what is described to them. Missing or meaningless alt texts make crawling more difficult and lead to weaker relevance signals for central keywords, inaccurate thematic classifications and poorer rankings in image and web searches. Large websites with many visual elements in particular systematically waste potential here. Alt texts are a ranking factor that requires no magic – just reliable maintenance.
We automatically capture all image resources and their context (page structure, headings, content blocks). This creates a complete and clean database.
We generate alt texts according to fixed, comprehensible rules: precise, understandable, WCAG-oriented and at the same time SEO-compatible – without hallucinations.
We thoroughly check defined key pages and randomly sample all generated alt texts. If necessary, we make adjustments until everything is just right.
The result: a clean, complete alt text system that enhances accessibility, improves SEO and can be maintained on an ongoing basis.
Alt texts are among the simplest but most important elements of a website. Maintaining them reliably minimises accessibility risks, strengthens digital accessibility and measurably improves visibility in search engines. We make this maintenance scalable, consistent and permanently possible.
We can quickly determine whether alt texts on your website are wasting potential. Our quick check shows you exactly where you stand – clearly and without obligation. If you then decide to optimise, we use our AI-supported Al-Text system. And we remove the topic of alt text from your to-do list once and for all.
Arrange a free quick check now and improve your website’s ranking and accessibility.