COMMUNICATION FOR A NEW CATEGORY.
The term launch has never been more appropriate for a new vehicle. With the XGT, ABT Sportsline – in cooperation with sales and service partner Scherer Sport – is putting a racing car on the road. After a number of new developments, adjustments and individual approvals, it was up to us to support the process in terms of communication.
We decided to present the XGT in an unprecedented look: ambitious, reduced and yet 100% on brand. The texts pick up on the visual thread, which ultimately ends in a brochure, the multi-level social media concept and a highly emotional film.
BRAND & MARGIN®
The figures on social media and in the order books of retailers speak for themselves. Unfortunately, they are still under lock and key at the moment. In contrast to the PR reach after less than 96 HOURS. This is 1.5 billion CONTACTS. Once again: 1,500,000,000.
"MORE THAN JUST PARTNERSHIP."
“The XGT was one of our most challenging projects, not only technically but also in terms of communication. Together with Schindler Parent, we were nevertheless able to set new benchmarks in terms of appearance and content.”
Global Head of Marketing & Head of Product Management
ABT Sportsline GmbH
Positioning brands, products and services in such a way that you have an unfair advantage over the competition. This is the fine art of branding. Some of the most successful B2B brands of our time confirm that we have mastered this art.