INK BIG.
Edge finishing is standard practice in woodworking shops and the furniture industry worldwide. HOMAG is the benchmark in this field. But true innovations are rare in this segment—until now. With the EDGETEQ P-200, HOMAG is revolutionizing edge finishing with brilliant four-color printing. There has never been a machine like this before. The goal, therefore, was to position this world first as exactly that.
Whether it’s furniture, store fixtures, or trade show booths; whether it’s slogans on the countertop, custom patterns in record time, or mahogany on MDF: the possibilities with the P-200 are limitless. And that’s exactly what we’ve made the focus of the campaign: thinking big.
INK BIG.
It’s time to think big. A bold headline, a burst of color—in the key visual, the animations, and the brochure. This allowed us to draw the target audience’s attention to this world premiere even before the leading trade show, LIGNA.
LIGNA 2025.
Positioned right in front of the Innovation Center in the HOMAG Hall, the EDGETEQ P-200 was one of the biggest crowd-drawers of the show. Curious visitors from all over the world wanted to see the new technology—and buy it on the spot.
THE RESPONSE.
It wasn't just woodworking influencer Ben Berger who was thrilled—thousands of other LIGNA attendees were, too. The EDGETEQ P-200 is poised to become one of the most successful product launches of all time.
“We were completely overwhelmed. We were really optimistic, but we didn’t expect to receive so many concrete inquiries right at the trade show.”
We also position your products so that they resonate with your target audience—and get purchased.
