DRIVEN BY: DEUTZ.
DEUTZ AG has been developing cutting-edge powertrains since 1864—from diesel and hydrogen to electric mobility. With over 5,000 employees, the Cologne-based company is one of the driving forces behind the German economy. To further strengthen the DEUTZ employer brand, DEUTZ turned to Schindler Parent: employer branding—from the employer value proposition to a campaign featuring a film and an employee festival.
We link employees’ personal motivations to a direct call to action. The “My Motivation:”/“Driven by:” campaign theme runs through all channels like a deutz-red thread. By clearly focusing on values, we connect with existing and potential employees on an emotional level.
DEUTZ
The film profiles the people who make up DEUTZ. It focuses on what drives each individual—not only in their professional lives, but also in their personal lives—and explores themes such as family, excellence, home, progress, and responsibility.
The result is a film that is both personal and representative. The individual motivational statements from employees also served as the basis for other campaign channels, such as DOOH and social media.
' STATEMENTS
The DEUTZ Employee Festival provided the perfect setting for the campaign launch. Keynote speeches, a photo booth, and out-of-home (OOH) initiatives helped all employees better understand the engines.
-THE-SCENES
Behind the Scenes with Clipup Film from Stuttgart
MAKING-OF
Together with our partner clipup film, we were able to produce all the video assets in just two days of filming—thanks to a perfectly orchestrated schedule, professional processes, and a client who was fully behind the project.
BRAND & MARGIN®
During extremely uncertain times for automotive suppliers, DEUTZ was able to increase both the quality and quantity of applications as well as employee retention. The campaign positioned DEUTZ not only as an attractive employer, but as the employer of choice in the Cologne area.
A strong employer brand has two major advantages: it attracts talent and retains it. That is precisely why successful B2B brands rely on consistent employer branding. Do you?
