THE EDGING LEAP FOR TRADE
HOMAG is the world’s leading solution provider for wood processing. A central component of this: edge banding machines for industry and trade. 2024 was now all about the economic powerhouse next door. With a powerful entry-level machine and a compact portal return, HOMAG is bringing industrial quality to carpentries.
Making it immediately clear that carpenters and joiners can take a giant step towards the future with pioneering edgebanding technology. That was the objective of the campaign. “The edging leap for trade” gets right to the heart of this statement. The new machines were deliberately combined in a trade campaign. To generate even more attention in combination with the matching key visual.
The edging brochure gets to the heart of the added value of the entry edging and portal return. At the same time, it emphasizes the advantages of industrial quality for the trade.
POS
Whether at a trade fair, in-house exhibition or showroom – various POS measures present the advantages of the machines at a glance. The blue connecting thread: the edging visual in its various forms.
LANDINGPAGE
Potential customers can find everything they need to make a decision on the landing page: technical data, moving images, customer testimonials. Focused benefit blocks round off the digital communication.
SOCIAL MEDIA
In addition to the “edge leap” visuals with added-value captions, the „Von guten Bekantern empfohlen“ series was launched on social media. Here, carpenters who use the machines have their say – and reveal their own personal highlights.
BRAND & MARGIN®
Here, carpenters who use the machines have their say – and reveal their own personal highlights.
The number of pre-orders speaks for itself: the trade is ready for the edge. A positive side effect: the “Guter Bekanter” shirts are in high demand.
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