Faster to your destination.
ABT has long been more than just tuning and motorsport. Driven by its positioning ‘From the racetrack to the road’, the Allgäu-based family business has developed into one of the world’s most sought-after manufacturers of exclusive vehicles. The ABT XGT is the latest crowning achievement of this development. The task now was to position the ABT Sportsline website in the premium segment as well.
Reduction. To the essentials, to value, to the brand. The combination of high-quality vehicle photography, subtle use of colour and magazine-style content elements gives the website the powerful elegance that ABT Sportsline customers have come to expect. And at the same time, it harmonises UX, CMS and databases.
BRAND & MARGIN®
The website conveys the brand promise ‘From the racetrack to the road’ onto the digital asphalt: users reach their destination faster. This is confirmed by the bounce rate and dwell time. A positive side effect: the number of page views rose rapidly in the first two months after the relaunch.
We are happy to take care of your digital presence – from design and page structure to programming.
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