A TRUE REVELATION.
The Mahl Bakery is one of Swabia’s most iconic traditional bakeries. Founded in 1914 in Stetten a.k.M., this family-owned business now sets the standard for craftsmanship, quality—and design—in the region between Lake Constance and the Alb: Because it recognized earlier than most other bakeries that a consistent brand image reinforces core values such as extended dough resting times, natural ingredients, and genuine craftsmanship at every touchpoint.
The Mahl family is remarkably consistent in its branding efforts: from the stylishly furnished specialty stores to the understated, elegant corporate design and the sleek yet informative website, right through to the promotional video that captures the drive of what is now the fourth generation.
PRINTING AND VEHICLE WRAPPING
Humorous and authentic headlines are paired with skillfully presented baked goods, which the brand ambassadors then deliver to specialty stores on the road.
PHOTO GALLERY
We present our baked goods as truly one-of-a-kind items: Each one is a work of art.
WEBSITE
Baked goods, hours of operation, online ordering, and much more—on the responsive-design website, customers will find everything their hearts desire.
SPECIALTY STORES
Every specialty store has its own unique look. And yet, with their cozy, living-room-like charm, they’re all unmistakably Backhaus Mahl.
"The process is really straightforward. Whenever a new issue comes up, we give them a call. And Schindler Parent delivers—it's that simple."
BENEFITS BROCHURE
Backhaus Mahl not only offers a selection of delicious pretzels and breads, but also great workplaces. The benefits brochure outlines the perks and advantages awaiting future employees.
IN-HOUSE PRODUCTS
The family-owned bakery's product line is rounded out by its own organic iced teas, burger buns, and jams.
BRAND & MARGIN®
Our joint branding efforts don't just look good—they work: dozens of new specialty stores, a significant percentage increase in sales, and, above all, even more satisfied customers.
We are the long-standing lead agency not only for what is probably the best bakery in Germany, but also for a number of global market leaders and hidden champions. If you want to increase your margin with a brand, we are the right partner for you.
