NATURALLY WILD.
Hirschbrauerei Honer has long been toying with the idea of launching an organic spritzer worthy of the name. Now it has introduced not just one but two varieties as well as a cola-mix. The question was: whom to put on the launch campaign – and what to call the baby.
Kitz – that is fresh local organic fruit. The new-look presents the old favorite with a playful modern twist. Cheeky headlines target Hirsch-lovers who are looking for something sparklingly refreshing for their children or themselves. But they also appeal to anyone who loves organic products, even if they don’t associate Hirsch with that at first.
BRAND & MARGIN®
Even though it is still too early after the market launch to talk about figures, we can already say this much: Kitz fully meets the taste of its target group – also aesthetically.
Opening up new markets always involves a certain amount of risk. It is therefore important to carry out a thorough analysis beforehand. We are happy to support you with your product launch. With analysis, strategy and creation.