Hirsch-Brauerei Honer is a fine, regionally extremely successful private brewery based in Wurmlingen. Founded in 1782 and remaining down-to-earth, Hirsch achieves above-average sales with its palatable beer range and its refreshing Donauradler in a market that has been in decline for years. Behind this is excellent brewing art, clever marketing – and outstanding brand communication from Meersburg.
From the labels for the different beer varieties to the packaging, namings and brand communication in print, online, radio and film, Schindler Parent has shaped Hirsch’s brand presence over the years. Hirsch – exactly our beer.
For years, Hirsch has been achieving significantly higher sales with its beers in a generally declining market. This is due to the outstanding art of brewing and also – according to Hirsch CEO Hubert Hepfer – to the excellent brand image.
“We’ve been generating higher sales in a declining market for years, and branding has – clearly – been a key part of that.”
We are the long-standing lead agency not only for what is probably the best brewery in Germany, but also for a number of global market leaders and hidden champions. If you also want to increase your margin with a brand, we are the right partner for you.