A TRUE REVELATION.
Backhaus Mahl is one of the traditional Swabian bakeries par excellence. Founded in 1914 in Stetten a. k. M., the family business today sets standards between Lake Constance and the Alb in terms of craftsmanship, quality – and design: from the stylishly furnished specialist stores to the restrained, elegant corporate design and the streamlined yet informative website to the image film, which gets to the heart of the drive of the now fourth generation. Why is the Mahl family so consistent in its brand work? Because they recognized before most other bakeries that a consistent presence supports core themes such as long resting dough, natural ingredients, and genuine craftsmanship at every point of contact.
The Mahl family is remarkably consistent in its brand work: starting with the stylishly furnished specialist stores, the understatedly elegant corporate design and the slim yet informative website, through to the image film, which sums up the drive of what is now the fourth generation.
POSTERS
Humorously authentic headlines meet skillfully staged baked specialties.
IMAGE WORLD
We stage the baked goods as truly unique: each one is a piece of craftsmanship.
WEBSITE
Baked goods, opening hours, online ordering and much more – customers can find everything their hearts desire on the responsive-designed website.
SPECIALTY STORES
Each specialty store has its own unique look. Yet all are unmistakably Backhaus Mahl with their homey living room charm.
„The exchange works really straightforward. When a new topic comes up for us, we call. And Schindler Parent delivers – very simply.”
Backhaus Mahl
BENEFIT BROCHURE
Backhaus Mahl not only carries delicious pretzels and breads, but also fine work cookies. The benefits brochure shows which advantages and benefits await future employees.
IN-HOUSE PRODUCTS
The family bakery’s range is rounded off by its own organic iced teas, burger buns and jams.
BRAND & MARGIN®
The joint brand work not only looks good, it also works: umpteen new specialty stores, several percent more sales and, above all, even more satisfied customers.
We are the long-standing lead agency not only for what is probably the best bakery in Germany, but also for a number of global market leaders and hidden champions. If you want to increase your margin with a brand, we are the right partner for you.