INK BIG.
With an eye on LIGNA 2025, a campaign was to be developed that would encompass the activities of the product brands SYSTEM TM, KALLESOE, WEINMANN, and HOMAG. In other words: communication for solid wood processing, laminated wood production, and timber construction. The challenges: different target groups, a multitude of solutions, and varying levels of awareness of HOMAG in different markets.
All under one roof – literally. HOMAG not only dared to welcome all target groups to one exhibition hall, but also found a common thread that unites all target groups based on the brand: the communication platform Building living spaces.
INK BIG.
Think big is the order of the day. Large headlines, big explosions of colour – in the key visuals, animations and brochure. This enabled us to draw the target group’s attention to this world first in the run-up to the leading trade fair LIGNA.
LIGNA 2025.
Positioned directly in front of the Innovation Centre in the HOMAG hall, the EDGETEQ P-200 was one of the biggest crowd pullers. Visitors from all over the world wanted to see the new technology – and buy it straight away.
THE RESPONSE.
Not only was carpenter influencer Ben Berger thrilled, but so were thousands of other LIGNA visitors. The EDGETEQ P-200 is set to become one of the most successful product launches of all time.
‘We were completely overwhelmed. We were really optimistic, but we didn’t expect to receive so many concrete enquiries directly at the trade fair.’
Global Product Marketing
We position your products in such a way that they appeal to the target group – and get bought.