100 years Theben
Energy was already Theben’s founding impulse. In 1921, company founder Paul Schwenk launched the time switch on the market – and with the claim of supplying energy at the right time. 100 years later, this claim has not changed. The company is still filled with the same spirit. What’s more, it has solutions in its quiver to make a smart and sustainable start to its new century.
This is exactly what our anniversary communication for Theben aims to do: to build a bridge from the past to a present that shapes the future. The nucleus of the campaign is a message from the company founder himself – a postcard to his parents. It reaches its target. Admittedly quite differently than he expected.
WELL RECEIVED
The postcard to his parents. In it, Paul Schwenk announces the founding of his company. We pick up this postcard and send it to customers and friends of the company as an invitation to the anniversary year. We asked everyone to describe their Theben moment – and the response was gigantic. The cards are presented in an exhibition – and published on the anniversary landing page: today integrated on the company website.
“Friends have congratulated us. Customers. Employees. From the neighborhood. From all over the world. Schindler Parent’s anniversary campaign was – cool. And touching.”
Chairman of the Management Board of Theben AG
Edition
The theben timer 26 is available in a special edition with the credo of the company founder in elegant Theben blue, high-quality packaging and in an exclusive edition for a select circle.
Megaseller
In addition to the special edition, the megaseller from Haigerloch is also available in three trendy colors. Because the anniversary is not just a retrospective of a great time, but also a departure into the future. the best is yet to come.
two-in-one
brochure
In addition to a comprehensive anniversary publication, our 2-in-1 brochure gets to the heart of the matter. What was and what will be.
Claim
100 Years Building Automation – this is the claim under which Theben is starting its anniversary year, confidently expressing the fact that the development of the time switch also marks the company’s entry into building automation. Subsequently it becomes: Building Automation. Since 1921.
BRAND & MARGIN®
It’s amazing what a postcard can do when it reaches its destination – and arrives in the future. Theben received responses from all over the world – and from the immediate neighborhood. In fact, the anniversary year also marked the kick-off for the second Theben century: with the launch of Theben Smart Energy, which we also supported with communication.
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