HERE, BEFORE THINGS GET CRITICAL.
BRAND COMMUNICATION
SALES ENABLEMENT
DEUTZ and TALPA. Germany’s engine pioneers and one of the leading data companies in the off-highway sector. Two worlds, one shared solution: Fusion Hub. The platform translates real-time data into practical recommendations for action. Because data alone does not make the difference; it is what is created from it that does. To this end, DEUTZ and TALPA are pooling their expertise in software, hardware and service. However, for potential customers to immediately grasp the added value at Bauma 2025, three things must happen: a clear brand is needed, a consistent sales pitch, and a joint sales force that speaks with one voice.
Fusion Hub isn’t just the next telematics solution. Fusion Hub identifies problems before they arise. And in doing so, delivers real added value. We convey this pioneering spirit not only through modern design, relatable imagery and a solution-focused approach, but also through a clear line of reasoning. The “5 Facts about Fusion Hub” clearly show the target audience that DEUTZ and TALPA understand their problems – and solve them.
HEAVY TECH.
Fusion Hub brings two worlds together: high-tech machinery and high-tech software. This is precisely what the visual mix of heavy-duty machinery and smart data conveys.
EASILY RECOGNISABLE.
The branding, featuring a monogram design language against a dark blue-black background, with cyan as the primary colour and magenta as an occasional CTA accent, combined with the digital system typeface, creates a recognisable visual identity.
MARKE&MARGE®
Bauma 2025. The new brand identity has gone down a treat with the target audience – and is generating significantly more leads than expected.
5 FACTS.
The interactive presentations at Bauma convey the benefits of Fusion Hub quickly, clearly and in a way that is 100% understandable – for the sales team and the target audience.
APPLICATIONS IN FOCUS.
The tangible benefits, as demonstrated across the target sectors, clearly highlight where Fusion Hub’s strengths lie.
Brands grow when they are recognisable. When they stick in people’s minds. And when they inspire people. That’s what we do. We’d be happy to do the same for you.