ENVIRONMENT IN POLE POSITION.
ABT stands for horsepower, for Grand Prix victories, for vehicle tuning at the very highest level. But not for sustainability. Or does it? The ABT Sustainability Report had to navigate this tension between gasoline in the blood and green energy. The biggest challenge here: no greenwashing for the supercar, but rather credibly demonstrating that ABT is actively committed to the increasingly important ESG issues.
The major advantage of this project: ABT is actively committed to environmental, social, and responsible corporate governance initiatives. These range from an environmental management system compliant with DIN EN ISO 14001:2015 to numerous energy-saving measures within the company and employee benefits, as well as regional and national social projects. Using eye-catching infographics and the green path that stretches into the future, we were able to tie all these themes together in a single one-pager available in both digital and print formats.
BRAND & MARGIN®
With its sustainability report, Abt has taken center stage in ESG issues. This has further raised awareness of environmental and related issues both internally and externally.
Sustainability reports are mandatory for more and more companies, but they add value for only a few. We’ve already changed that for countless leading brands. Can we do the same for you?
