WHAT DO YOU MEAN BY “BEING A ROLE MODEL”?
Campaigns are usually aimed at a new offer, image or recruiting. Not in this case. The Mentor Foundation’s mission is to create awareness for the important topic of “being a role model”. We should remind adults of their role as role models for young people; and address everyone – parents, relatives, teachers, coaches, acquaintances. Without prescribing what it means to be a good role model. Everyone should be allowed to answer this question for themselves. The campaign accompanies the Mentor Weeks 2024, which are taking place for the first time this year.
Wir fragen den Betrachter direkt: Was macht dich zum Vorbild? – und geben damit einen Denkanstoß. Um nicht zu überfordern, folgt unmittelbar die Botschaft: Vorbild sein beginnt im Kleinen. Auf bunten Großformaten im typischen Mentor CD adressieren zwei Jugendliche die Frage, während zwei weitere Motive Erwachsene – ehrenamtliche Mentor*innen – zeigen, die mit ihrer persönlichen Antwort inspirieren. Die Kampagne ist an 65 City-Light-Standorten in Konstanz, Radolfzell, Singen, Friedrichshafen und Lindau zu sehen. Wir verantworten den gesamten Prozess – von der Konzeption bis zur Umsetzung.
1 IDEA - 4 MOTIFS.
We create the photo briefing and accompany the shoot. Two mentees and two mentors go in front of the camera of Torben Nuding/pfefferproduktionen.
“The campaign has turned out great. It completely reflects Mentor. The positive feedback shows us that people really feel addressed and are thinking about it.”
IN THE CITY AND IN THE HAND.
The message rotates at bus stops and larger squares, we use social media and print postcards to share it.
We inspire people for brands.
With proven success.