Training can be this tasty.
The Rösle Group is an internationally active family business based in the Allgäu region of Germany. It consists of the two brands Rösle and Grömo, for each of which it offers attractive apprenticeships. The only problem: In the past, potential applicants were not sufficiently aware of the Rösle Group.
We developed a trainee campaign that combines and communicates quality, location and all the associated “goodies” in a highly appealing way.
Trainees who stand behind the products.
In the campaign, we have visualized this idea proverbially: Trainees stand behind the products. For Rösle behind pans and pots – for Grömo behind gutters and crates. We got real trainees in front of the camera. Because once you stand behind something, you stand by it.
Perfectly coordinated. The trainee brochure.
Everything that applicants need to know, framed in an appealing visual world, peppered with funny headlines and creative wording. The Edding Doodles are a design highlight: a reference to the homework booklet and thus the perfect eye-catcher for the target group.
BRAND & MARGIN®
The trainee campaign was a complete success: All positions were filled within a very short time without any problems. At the same time, the quality of applications has increased significantly.
Pleasure from the first click. The website.
The website is clearly structured and reduced to the essentials in terms of content. Its colors and images correspond to those of the brochure, which is itself available for download as a PDF file.
FINALLY TOO MANY APPLICATIONS.
Are you looking for motivated trainees or employees? Then do it like dozens of brands before you: Rely on effective employer branding from Schindler Parent.
A strong employer brand has two major advantages: it attracts talent. And retains them. This is precisely why most successful B2B brands rely on consistent employer branding. Do you too?