MULTIVAC is one of the leading international suppliers of packaging and processing solutions for food, medical and pharmaceutical products, and consumer goods. With over 7,000 employees worldwide, the Wolfertschwenden-based group of companies is present in over 86 countries – and, of course, at the leading trade fair: Interpack in Düsseldorf. The key message is crucial for this.
It goes right to the heart of what MULTIVAC does. The company doesn’t just protect its customers’ products: it preserves their value. What’s more, it multiplies it. This message not only convinced MULTIVAC, but also inspired visitors to the trade fair: MULTIPLY YOUR VALUE.
The trade fair stand marked the launch of the corporate design developed by MULTIVAC. The key message was conveyed across all areas of the company and to all target groups. The effect on trade fair visitors was magnetic.
The regulations governing CSRD communication are clear. The structure is predetermined. But that does not exhaust the potential of a sustainability report. Unless it is designed like an annual report. Then it has a real image factor, like the sustainability report from MULTIVAC.
MULTIVAC stands out thanks to its above-average portfolio, which is used in numerous applications across four different markets. A flexible set of slides that allows content to be presented in a variety of ways is crucial for communication.
A template for all areas of application to ensure a consistent appearance – that is exactly what the brochures are designed to achieve. This is also possible – and perfectly so – with the new templates for all page types.
A new remuneration system for the entire MULTIVAC workforce – this was a real challenge for internal communications. Two explanatory films, which communicate the complex topic in a simple way, demonstrate how easy the changeover can be and how everyone benefits from it. The result: above-average acceptance.
MULTIPLY YOUR VALUE was launched at Interpack 2023. But it didn’t stop there. The key message has since developed into the company’s secret brand promise, which unfolds its potential through the company presentation. There’s even more to it than that.
If you are interested in increasing value through brand communication, just give us a shout. We will be happy to support you.