Bake, bake, hurra!

new look for Backhaus Mahl specialist shops.


Schindler Parent > Cases > New look for Backhaus Mahl specialist shops

We were tasked with drafting a new interior design concept for the opening of the company's specialist shops, and supervising this process in collaboration with shop design and construction specialists. It specifically concerned the company’s branches in Winterlingen, Krauchenwies, Albstadt-Tailfingen, Balingen-Endingen, Mengen, Gottmadingen and Ludwigshafen.

In addition, the invitations, menus and menu boards were also to be revamped in line with the new corporate design.

Our idea was also to accentuate the authenticity of the company's new appearance in its specialist shops. We wanted to create a second living room for the bakery’s customers that radiates a cosy and pleasant ambience. A mix of modernity and tradition that sits perfectly with the new corporate design in terms of its focus on handicraft and traditional baking craftsmanship. This concept is now being gradually implemented in all new and renovated specialist shops. Consequently, a standardised appearance can be seen, not just in the advertising media but also in the specialist shops.

Many a replete look.

How does the expression go? A feast for the eyes, too. Following this adage, designing the new specialist shops was a real success: guests who attended the opening celebrations not only left for home thoroughly replete, but also with a radiant look of happiness. And it wasn't just the guests who loved it, but our agency too. We look forward to many more delicacies as can be expected with this client.
More information is available from:
Sebastian Schnell
Group Head Project Management