The increase in shortage of skilled workers: shortage of nursing staff. As a growing social enterprise, Stiftung Liebenau is constantly looking for nursing staff and many other skilled workers. Accordingly, the need for communication is great. In this case, the complexity was also great: After all, a communicative framework for education, health, care, participation and commercial facilities of the foundation had to be developed.
Future is the buzzword par excellence when it comes to employer branding at Stiftung Liebenau. We have loaded concise terms that clearly go in this direction and are currently on everyone's lips - with meaning and perspectives. The result is a fresh campaign that focuses on people and their literally future-proof work.