Schindler Parent > Blog > IF Design Award 2017

When 2000 guests gather at the Munich BMW World to celebrate the winners of this year’s iF Design Awards, our creative team cannot be absent. And not just because it was our honour to pick up one of the desired certificates.


That’s why a small delegation of our Creams took off to the Bavarian state capital on a Friday afternoon. After gathering energy and dressing up in the hotel rooms, the four lucky ones headed to the Olympic Village to the location of the celebration.

Once they arrived, besides taking photos with the Winner Wall as a backdrop, and getting the official photoshoot done with the certificates in hand, the program also included having some delicious food and a few drinks. After the official part with its award ceremony of the Gold Awards, the after-show party started in the neighbouring building. Here, the ties were loosened, the jackets dropped, the high heels stripped off, and the hair let down for an exuberant celebration. Now, it is important to mention, that we were already back at the hotel at this hour, to rise bright and early the next day, of course.

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By the way, the representatives of our Creative Team were Jessica Laub, Annika Patron, David Bumiller, and Michael Nipp. They picked up the award for our SP Cream Cards in the category Corporate Guidelines. Translated, that is: Our very own Employer Branding. We have been reporting on this here, on our blog, and on our website a few times already. If you would still like to know a little more, here are some links you might find useful.

More on the iF Design Award

More on the Event

For more information on the SP Cream Cards and on the question why employer branding pays off for companies of all kinds, please contact:

Christoph Siwek

Creative consulting/ Group leader text
christoph.siwek (at)