44 cards, 44 topics from A to Z, wildly exciting motifs, CD-compliant content – the corporate guidelines from Schindler Parent contain everything that new members of staff must know. Developed, designed and brought to life by the CREAM Creative Team at the agency in one day, and in one room. In-house employer branding could hardly be more efficient. Nor more effective for that matter.
Following the Red Dot Award 2016 and the iF Design Award 2017, this year also sees the SP Cards among the nominees for the German Design Award. Something that we are delighted by, as emphasised by the German Design Council: those who make the selection “have already distinguished themselves successfully from the masses, allowing them to go head-to-head in the ensuing competition with only the best in communications design.” That’s what we love to do – regardless of what happens next.
The German Design Award is presented by the German Design Council. The evaluation criteria include aspects such as overall concept, design quality, brand value and branding, autonomy, aesthetics, user-friendliness, user value and emotional content – to name but a few.
The prize award ceremony will take place in February 2018 in Frankfurt am Main. We can’t wait.
More information on SP CREAM CARDS:
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