Pretty excellent. German Brand Award 2016.
for Theben in the Brand Strategy category.
Now it’s official: the brand statement from Theben was once again recognised by the German Brand Award on 16 June 2016 in Berlin. Following the iF Award and the German Design Award last year, one further honour has been bestowed: Winner in the category “Excellence in Brand Strategy, Management and Creation”.
The German Brand Award is an award for successful brand management in Germany. Its objective: to discover, present and launch influential brands and brand makers. The initiating force behind the competition is the German Design Council. Innovative brands, consistent brand management and sustainable brand communication are just as much the subject of award honours as the personalities and businesses that exert a real influence in the world of brands.
Anyone who successfully goes toe to toe with the top quality competition out there in the sophisticated and challenging nomination process, has proven themselves to be one of the best. The brand image by Theben can proudly make this claim. It’s based on a strict definition of corporate identity which is consistently reflected both in the corporate design and the holistic brand communication.
The brand strategy hinges on making the core brand value of mindfulness and the core brand promise of “Energy saving comfort” recognisable, by anchoring technology in life. The value, design and benefits of KNX, timers, presence and movement sensors are mirrored by the satisfaction of all those who use, apply and operate these products: People like you and me.
For more information please contact:
Project Management / PR
antje.koch (at) schindlerparent.de