Above the Rooftops of Stuttgart.

The E3 Network Meeting from 18-21 May 2017 stood by its formula “Born to Move.”


Schindler Parent > Blog > Schindler Parent at the e3 Meeting in Stuttgart

Whoever meets at the Stuttgart event and meeting room SKYLOFT, enjoys a fantastic view of the city, even if the sky is at best cloudy or even overcast. The participants of this year’s E3 agency meeting surely enjoyed the view. However: Only in the short breaks in their tightly knit program. And due to the event’s motto “Born to Move”, there was not even a hint of an ivory tower atmosphere, despite the height. Metaphorically speaking, the motto provided perfect grip and ideal road holding. It could hardly have been better chosen, given the fact that the combustion engine was invented in the chronically underestimated city, and that Daimler and Porsche make Stuttgart a city of cars par excellence. By the way: This meeting ranked as one of the most highly attended E3 meetings ever.

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The Creative Effectiveness Workshop with Lukas-Pierre Bessis on Saturday demonstrated that even with a strong focus on inbound marketing, creativity cannot become a surplus, but remains essential at the core of brand communication. In six hours, participants explored the possibilities of how to systematically come up with better ideas in small teams quicker and more goal-oriented. After this program, each and every participant was ready for the museum. And what would have been more appropriate than the Porsche museum, that offers inspiring ideas on how to get horsepower onto the streets.

Then, the meeting was concluded, again over Stuttgart’s rooftops. This time, however, not in the SKYLOFT, but at the Cube restaurant at the Stuttgart Palace Square. Not only was the food excellent, but also the award ceremony of the BOI Best of International. Gold was awarded three times among 18 submissions – to Sweden, China, and Germany. Also that makes for a compelling expression of lived internationality. We, Schindler Parent, are pleased ourselves, along with our customer, to have been awarded a BOI silver for the Liebenau foundation.

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More information is available from:

Michael Meier

Managing partner