This Is How An AdWords Auction Works.

97% of Google’s revenue is generated through advertising.

For each Google search, there is an auction for the best spots for the ads. How your ad is ranked depends on the respective competitors. So, it is quite normal for your ad to vary in the ranking in the search results, and even to not appear at all sometimes.

To find out exactly how this auction works and what you can do to improve your ad’s position, check out our infographic.