ABT stands for horsepower, for Grand Prix victories, for vehicle refinement at the very highest level. But not for sustainability. Or is it? The ABT sustainability report had to navigate this field of tension between gasoline in the blood and green electricity. The biggest challenge was not to greenwash the super sports car, but to credibly demonstrate that ABT is actively committed to the increasingly important ESG issues.
The major advantage of this project: ABT is actively committed to the environment, social issues and responsible corporate governance. From the environmental management system in accordance with DIN EN ISO 14001:2015 to a number of energy-saving measures in the company and benefits for employees to regional and supra-regional social projects. With striking infographics and the green route that runs into the future, we were able to combine all topics in a digital and analog one-pager.
