More beautiful, more diverse, more colourful.

Integrated communication package for a coloured roof drainage system from Grömo.

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Schindler Parent > Cases > Grömo product launch

TASK
STRATEGY
TEAM
GRÖMO, the specialist for roof drainage, planned the market launch of its new GRÖMO ALUSTAR roof drainage system at the DACH + HOLZ 2020 trade fair.

The aim was not “only” to showcase the new system, but also re-emphasise familiar GRÖMO values and product characteristics – such as quality and product precision. In addition, these had to be combined with new values such as variety, trend, sophisticated visual appearance and design.
Generate excitement before the fair, reveal your colours at the fair, establish a lasting presence: Schindler Parent developed an integrated communication package with specialist retailer mailing, teaser ads and web banner before the trade fair and the company’s veritable star appearance at the DACH + HOLZ.

It ranged from the image trailer and the colour configurator, to product information in the form of catalogues, price lists, colour fans, assembly instructions etc. The charm offensive then continued at the fair: Besides “gugls”, there were colouring pencils and colourful fruit gums in the shape of a GRÖMO star.

Online – from the trade fair itself: the ALUSTAR website, deliberately integrated into the GRÖMO web presence.

AGNES

Agnes Pilar
Projektmanagement
2012

Annika

Annika Förderer
Kommunikationsdesign
2015

CONNY

Dr. Constance Hotz 
CD Text
1990

Daniela

Daniela Bühl
Media
1991

Jessi

Jessica Holly
Kommunikationsdesign
2013

Mikey

Michael Henckus
Mediengestalter
2016

Michael

Michael Meier
Geschäftsführender Gesellschafter
1989

thilo

Thilo Riedesser
Kommunikationsdesign
2015

Charming product appearance and more vibrance for the brand.

No sooner had the package with the colourful mini cakes arrived at the target group were there some enthusiastic calls to GRÖMO. “Highlight of the day”, “Unique”, “Looking forward to the fair” – this is some of the feedback that was received.

The mailing was the prelude to a thoroughly orchestrated campaign for a new product line. The USP colour has been proven to stick in people’s minds. The ALUSTAR campaign added new facets to the GRÖMO brand while strengthening the core values of quality, innovation and simplicity.
COLOURFUL SWEET EXCITING
SHOW YOUR COLOUR
PERFECT COMPANION
TRADE FAIR 2020
PRODUCT CATALOGUE
GRÖMO ALUSTAR CATALOGUE
More information is available from:
Michael Meier
Managing Director