GRÖMO, the specialist for roof drainage, planned the market launch of its new GRÖMO ALUSTAR roof drainage system at the DACH + HOLZ 2020 trade fair.
The aim was not “only” to showcase the new system, but also re-emphasise familiar GRÖMO values and product characteristics – such as quality and product precision. In addition, these had to be combined with new values such as variety, trend, sophisticated visual appearance and design.
Generate excitement before the fair, reveal your colours at the fair, establish a lasting presence: Schindler Parent developed an integrated communication package with specialist retailer mailing, teaser ads and web banner before the trade fair and the company’s veritable star appearance at the DACH + HOLZ.
It ranged from the image trailer and the colour configurator, to product information in the form of catalogues, price lists, colour fans, assembly instructions etc. The charm offensive then continued at the fair: Besides “gugls”, there were colouring pencils and colourful fruit gums in the shape of a GRÖMO star.
Online – from the trade fair itself: the ALUSTAR website, deliberately integrated into the GRÖMO web presence.
