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Brand communication is our beer.

Integrated communication for Hirsch.

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Hirsch-Brauerei Honer is a fine, regionally extremely successful private brewery based in Wurmlingen. Founded in 1782 and remaining down-to-earth, Hirsch achieves above-average sales with its palatable beer range and its refreshing Donauradler in a market that has been in decline for years. Behind this is excellent brewing art, clever marketing - and outstanding brand communication from Meersburg. From the labels for the different beer varieties to the packaging, namings and brand communication in print, online, radio and film, Schindler Parent has shaped Hirsch's brand presence over the years. Hirsch - exactly our beer.
As tasty as the beer. The stag product relaunch.
The design meets the taste: In our product relaunch, the stag is central - on the label as well as in communication. Style-defining: the stag in front of the silhouette.

Hirsch was los: From beer coasters to sales promotions.
Communication measures for all cases where Hirsch is served and sold: on glasses, meto signs and roll-ups, annual sales promotions, crates and crate trailers, and much more.

Hirsch on the Road again. The image film.
Idea & Script by Schindler Parent, Realisation by Rudi Zisterer. A road movie for all who love beer. If you want to know more about Hirsch and Heimat, just have a look here.

  • Hirsch Helles Kampagne
  • Hirsch Helles Kampagne
  • Hirsch Helles Kampagne
  • Donau Radler Kampagne
  • Donau Radler Kampagne
  • Donau Radler Kampagne
  • Heller Bock Kampagne
  • Heller Bock Kampagne
  • Heller Bock Kampagne
  • For years, Hirsch has been achieving significantly higher sales with its beers in a generally declining market. This is due to the outstanding art of brewing and also - according to
    and also - according to Hirsch CEO Hubert Hepfer - to the excellent brand image.

And now also table water: Hirsch2O.
Hirsch has had water from its own well ever since Brother Fidelius found it with a divining rod. And it was also marketed under this name. Now the water is available under a new label: Hirsch2O.
  • "It just tingles."


    "We've been generating higher sales in a declining market for years, and branding has - clearly - been a key part of that."


    Hubert Hepfer, Managing Director, Hirschbrauerei Honer