Keeping the cold at bay.

New campaign for SWISSPACER.

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Schindler Parent > Cases > New campaign for SWISSPACER.

TASK
STRATEGY
TEAM
SWISSPACER is operating in a highly competitive environment in spacer field for insulating glass windows. With competitors who are forging ahead into the SWISSPACER territory. To secure and strengthen its own market position, SWISSPACER approached us with the task of presenting a product in a self-explanatory way, albeit difficult to explain. The clear benefits of the sophisticated spacers were at the centre of deliberations.
That is why our plan was to reduce complexity: with plain texts and clear imagery. In this way, we are able to communicate the defining topics of innovative capacity, energy efficiency and living comfort in a direct and intelligible way for everyone - with an unambiguous message: `SWISSPACER keeps the cold at bay.´ The concise pictures also illustrate this. Our conclusion: The advertisement series in our corporate design is another puzzle piece in SWISSPACER's strong brand image. And now everyone really understands what a spacer does.

Robert

Robert Schenk
Managing Director
Creation
2017

Michael

Michael Barthelme
Group Head Art
2011

David

David Bumiller
Text
2015

Johannes

Johannes Kretz
Group Head Art
2004

We keep the competition at bay.

We keep it brief. SWISSPACER was and is excited about the campaign. The idea and brand salience are thoroughly convincing. Our customer's customers are also of the same opinion. There is no other way to interpret the resonance at the trade fair stand. Our key visuals could also be seen as a pivotal element, even at a great distance - thanks to the motifs reaching a height of several metres. Together with SWISSPACER, we were once again able to keep our competitors at bay and reinforce our position on the market.
BROCHURES
FAIR
More information is available from:

Michael Meier