We welcome Franz Schneider Brakel GmbH – FSB for short – as a new customer at Schindler Parent. As the market leader in the premium building hardware and ergo systems segment, FSB is a well-known quantity in the world of design. Its products are legendary. Many of them are part of the permanent exhibition at MoMA, New York, while others are door openers in buildings such as the Elbe Philharmonic Hall, Futurium Berlin or Leopold Museum Vienna.
Marke & Marge® (Brand & Margin®), on the other hand, is not only an expression of our attitude, but also the project goal of our new customer FSB. In other words, it’s a matter of generating leads and measurably increasing sales. The focus is on our lead generation engine for FSB: landing pages featuring content relevant to the target groups and serving as a hub for enquiries and leads are planned. We will also come up with a social media mechanism for FSB, create webinar as well as newsletter formats and develop brand ambassadors to address target groups with relevant topics. We're looking forward to it.
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