Anyone who knows anything about insulation knows how complex the subject is. Anyone who knows puren knows that the insulation manufacturer from Überlingen combines almost inexhaustible know-how with an enormously broad product portfolio. And as if that were not enough, the company also addresses a large number of different target groups, each of which has its own interests and wants to be met individually. Precisely with their insulation.
Not quite easy to combine all these parameters in a website that not only wants to be informative, but also modern, emotional and intuitively catchy. Absolutely customer-oriented and user-friendly. And that across hundreds of pages. This was a real challenge conceptually, organizationally and graphically - and especially for the programming.
All the nicer when the result is convincing. Like the new puren website. With its appealing tile design, it picks up all visitors at their individual interests and leads them directly to the topic of their choice. Those who want to hide everything else can define their content via "my area" and those who want to get to their topic even more directly can enter a search query. Or make a phone call.
Visually a pleasure, intelligently set up and linked in such a way that content and information levels are perfectly interconnected, the site invites you to surf. The best thing to do is just go there: puren.com. It's worth it, even if you don't need insulation right now. The website is not yet online in all foreign languages - but this is now being done gradually. Until then, the existing language versions will remain online.
About Schindler Parent
For almost 40 years, the Meersburg-based agency has primarily supported medium-sized industry and internationally operating companies. Its focus is on brand-oriented communication in the B2B sector. The agency employs around 35 people at its locations in Meersburg and Pforzheim, has been a member of the Gesamtverband Kommunikationsagenturen GWA e. V. since 1989, and has been a member of the international agency network E3 since 2007.
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Project Management / Public Relations