Brief summary of the update: private content and conversations with friends are being given greater importance. As a consequence, the scope is diminishing for companies and their Facebook pages. Yes, even your company. To what extent is yet to be seen.
Anyone in the year 2018 whose sole and primary reason for being active on Facebook is still to get free outreach has been sleeping through the developments of recent years.
Whether or digital or analogue, you must pay the most effective attention to both – or pay for this. Because the reader decides what’s relevant. That’s why Facebook is taking action and is making the News Feed into what is was intended for: to show current content that actually interests me. And friends are now more relevant than the company.
How should your strategy look as a business on Facebook after the News Feed update?
First of all, we generally recommend that you question your Facebook presence. What content do you play via what channel and with what goal? Are these goals, if you reach them, relevant overall for your business?
Critical questions such as these will help you to get the best from the Facebook channel for your business. In our PDF you can also find 3 strategic approaches to using Facebook more effectively.
For more information, please contact:
Online Marketing Manager
daniel.leidorf (at) schindlerparent.de