We’re also up there in 2017 in the “Year of Advertising”. This time with two campaigns. Once again rolling with Sappi – but this time with a campaign in the “Dialogue Marketing” category. In the category “Print (Publication)”, the staff publication entitled “theMA” as designed and implemented by us was able to deliver a convincing performance for our client Theben.
Sappi & You
Sappi’s orders continue to generate enormous inspiration for the Creative Crew at Schindler Parent: Our work for this client during the “Year of Advertising” has been included for the second time in a row. Thanks to Sappi & You Design we were able to give Sappi’s direct sales operation both a face and a voice. Authentic images and a subtle, easy-going style give the different product brands a unified brand image that wins over members of staff, customers and critics.
>>> Go to Case
Staff publication entitled theMA. Every quarter, theMA focuses on those topics that interest Theben members of staff. In newspaper format. In the Theben brand look. With reports on brand strategies, internal processes and company-internal events. theMa – which takes its name from the Theben products in combination with the German acronym MA (which stands for “Mitarbeiter” of “Member of staff”) – acts as an instrument of internal company communication. It transports brand values and facilitates the identification by members of staff with the employer brand of Theben. Its inclusion in the “Year of Advertising” is not the first award for theMA. The Theben staff news publication only recently won a ICMA Award of Excellence in the category of “Concept”.
>>> Go to Case
More information is available from:
antje.koch (at) schindlerparent.de