Brand consulting with strategy.
Understanding people. Positioning brands. Conquering markets. We strengthen brands in many different ways – all of them are expedient.
There are countless channels that flow into each other. We keep the overview. You keep the revenue.
Looking at the customers to understand what they want - putting oneself into the customer's shoes. That's what matters. That's what we specialise in.
We elevate your sales department to the next level. To lift it to eye level with your customers.
Brands with actual added value have added value for the customers. We know what appeals to your customers. And we turn you into a brand that inspires people.
What we place online are not offers, but solutions. That's how we turn searchers into followers, and followers into customers.
Available berths are highly sought after at Lake Constance. So, we know exactly how you can become an attractive port of call for competent employees.
Minor disagreements happen in the best of families. Unfortunately, not all families happen to have a strong brand. Together, we can change that.
Developing a brand is not a democratic process. To come up with a clear profile, tough decisions must be made. We help you make the correct ones.
When communication and sales strategies make use of different channels to reach the target group, this is called multi-channel. When these channels are joined somewhere along the process, that is called omni-channel. It sounds complex, and it is. But it’s worth it.
Our comprehensive strategies often contain online and offline measures that pick customers up at different points of contact. This allows us to communicate your brand message with the respective target groups. We are happy also to develop an individual omni-channel strategy just for you.
for the Plastics Industry.
motan News Customer Magazine.
From the Racetrack to the Paper.
The ABT Image Brochure.
Brilliant. Digital. Emotional.
The New Website for RAFI.
Power at your fingertips.
Campaign for Thüga Energie.
The Ravensburger Museum Guide.
Bake, bake, hurra!
new look for Backhaus Mahl specialist shops.
At Schindler Parent, design is not inevitably connected to optics. Because we do not only design the visual appearance of your brand, but also your interpersonal impression. We have a specific service design process with which we develop or optimise your service offer to match it to your brand and your people.
That is how a service offer is created that will remain on people’s minds. Our design is geared towards the needs of the target group to unravel a brand’s highest potential: Satisfied customers.
Marketing and sales often act independently of one another. The result: Brand appearance and customer contact diverge notably. For years, this has been our starting point when supporting brands.
When we develop relevant communication measures, we want to involve the sales department from the very beginning. For us, sales matters in three important aspects: In all communication measures, the sales department the customers’ first point of contact, it is also the point of contact for all further target groups, and it acts as one of the most important brand ambassadors of all.
Our sales analysis builds a foundation for creative concepts that support the sales department in what they do best: Sell. At the same time, we ensure that all measures comply with the brand’s appearance. At the end of the process, the sales department receives a comprehensive set that provides support in all areas, from product presentation to talking points for the customer service.
Digital building blocks to touch.
The new Hermle software brochure.
The customised trade fair stand for RAMPF.
The SINAMICS campaign for Siemens.
Always an Event.
The motan Trade Fair Booth.
Automatically Good Arguments for Sales.
The Theben KNX Solution Brochure.
Recently at the men's shared flat.
Hirsch Gold and Pils Radio Spots.
All That Glitters Is Gold.
The Hirsch Gold Stuff Launch Campaign.
Sappi-Storytelling for successful communication on the issue of sustainability.
Direct mailing, landing page and AdWords for effective multi-channel communication.
Sappi-Cross-media communication campaign to defend the market position.
Excellent Design for Every Taste of Music.
in-akustik Tasty Sound Collection.
Brand Instead of Blister.
Working for the holiday.
Carthago motorhome catalogues 2018.
Tastes Great Anywhere, Naturally.
Product Relaunch Hirsch Natural Danube Radler.
For us, value selling is one of the cornerstones of sustainable brand work. According to our value-oriented sales philosophy, we satisfy the needs of your customers by providing tangible performance advantages – including added value that can be experienced.
To be able to use this strategy expediently and thus profitably, above all, the brand, the product, and the target group need to be fully understood. Here, we are persistent. Until we understand everything down to the smallest detail and can identify the relevant truths. After that, it’s all quite simple: The brand must keep its promise at every single point of contact.
Up Is the New Way on Displays and Screens.
The Product Launch for Upscreen Bedifol.
Plastic in a Whole New Way.
The motan Brand Identity.
Corner with Character.
Distinctive in Every Application.
Theben Corporate Design.
Pole Position Corporate Design.
The ABT Brand Identity.
About the Perfect Shape.
The Image Film for EBZ.
Golden for Image Cultuvation.
The Hirsch Image Brochure.
Think inside the Box.
The Black Box Project for Iggesund Paperboar.
The Brand Experience at the Luxepack Monaco.
The Heinz-Glass Booth.
Staging Magical Moments.
The Heinz-Glas Image Brochure.
Provides Activating Moments.
The New Corporate Design for RAFI.
Presents Special Moments.
The new RAFI Image Brochure.
Yes – It's JOOP!
Texts for the JOOP! Online Shop.
Texts in OLYMP.
Online texts with SEO focus for OLYMP.
Looking exceptionally attractive.
The Strellson Online Shop.
Hidden under the hood.
Corporate design, packaging and event management for Pentosin.
with Regard to
The Brand Identity for Wirtschaftsförderung Bodensee.
A real feast for the eyes.
The new website for Backhaus Mahl.
Making a splash.
Hirsch Helles Product Launch.
Brands need to address people where they search for answers: On the internet. Here, we place content that is not only being found by the target group, but also being read. Because they are relevant and offer actual added value to the reader. That way, we can introduce bands to people. This is how we do inbound marketing.
It requires a considerable amount of planning and empathy. Therefore, a detailed analysis always has to be done right at the beginning. Basically, it is a form of empathy based on methodology. With the aim of providing people with actual added value in the shape of answers, advice, and background information. Your future customers will thank you.
It has become increasingly difficult for companies to find qualified employees. That’s why turn companies themselves into brands. Using that as a basis enables us to develop promising strategies for the labour market.
Applicants and employees alike are thus convinced by an attractive brand appearance. As so often in life, one thing is extremely important here: Authenticity. Employer branding can only work if every single employee identifies with the company’s values and lives by them.
Brand Management for Family Entrepreneurs
Family businesses are fascinating, not only to us. There often is a unique spirit inherent to them. For years we have busied ourselves studying the extraordinary features of family businesses. Numerous strong brands and even stronger partnerships have emerged as a result.
This was possible not least because of our long-standing cooperation with the Friedrichshafen Institute of Family Entrepreneurship that is part of the Zeppelin University. Due to our insights, we, at Schindler Parent, can give you advice that is more competent and substantiated. That way, we achieve our common goal: Sustainable success that remains in the family.
Brands are an expression of identity. Their strength depends on the degree of their credibility. A brand’s core values make up the basis for that. They drive the brand, give it stability, and personality. By way of understanding the core values, we can position a brand clearly.
For almost 40 years, our core competency has been to position brands. Without exception, every measure is a sound investment in the brand. How people can be addressed may vary depending on the target group. But whether we communicate with customers, employees, or investors, the core message remains unchanged.
We combine strategic brand management and creative solutions with current findings from science and research. It only makes sense that we cooperate with the Office for Brand Development in Hamburg when it comes to questions of brand development. A sociological approach concerning brands helps us to interlock Brand & Margin® even more closely.