Schindler Parent > Press > Four GBA 2023 for Düker, Kitz and Homag.
Unexpected doesn't happen that often. But then it really does. Schindler Parent entered the race for the German Brand Award 23 with two entries - the new brand identity for Düker and the product launch for Kitz. Four awards ultimately went to the communications agency on the lake.
As already at the ICMA and the German Design Award, Düker's new brand appearance received one of the coveted awards at the GBA 23.
Kitz - successful at the Red Dot Award - also scored at the GBA 23. Here, as there, the newly launched organic soft drinks from Hirsch-Brauerei Honer met the taste of the target group - in this case the GBA judges.
Completely surprisingly, because it was not submitted by us but by Homag itself, the launch campaign "The Space Miracle" we developed for the CNC machining center V-DRILLTEC 310 received two awards at once.
"The Raumwunder" received a Special Mention in the category "Excellence in Brand Strategy and Creation Brand Strategy of the Year" and - and we are particularly pleased about this - a Winner in the category "Excellence in Brand Strategy and Creation Brand Design Product Brand".
More information is available from:
Michael Meier
Senior Partner
michael.meier@schindlerparent.de
