Pokemon Go was released in an unfinished state: from the beginning, various bugs, unstable servers, an impractical interface, and missing instructions annoyed players around the world.
Still, the free app broke all download records: the game is fun. So much fun!
Pokemon Go is absolutely hyped and has been downloaded more than 100 million times worldwide in a very brief timespan. On average, users spend more time on the game by Niantic than on ubiquitous apps like Snapchat, Tinder Twitter, Instagram, and even Facebook.
The reason is quite simple: Pokemon Go manages to motivate the players to return again and again.
A detailed analysis of the model and of how Pokemon Go uses every single part of the mechanics can be found in the PDF.
More information is available from:
daniel.leidorf (at) schindlerparent.de