Please make perception fit reality and turn the organisation into a brand. We want to re-brand in a way that will highlight our expertise and self-awareness.
Yesterday – today – tomorrow
As Switzerland’s oldest pension provider, the government-backed pension fund has until been very reticent to promote itself, as it has had many highs and lows over the years. This is all set to change, with a new image to celebrate its 200-year anniversary.
Equipped with a state-of-the-art management system it is high time to boost the scheme’s self-awareness and show it to be a competent leader.