KLS Martin is a world leader in medical technology. From surgical instruments for almost all surgical applications to complete operating room solutions, the company supplies everything that makes surgeons and healthcare professionals happy. This is now also becoming clear online. The KLS Martin Group website was already a bit outdated. A modern online look - that was the task.
Big images, clear messages and menu navigation that guides website visitors to the topic of their choice – welcome to the new KLS Martin Group look. Emotional yet organised. And of course all of this is responsive, because less is no longer acceptable today.
These were the standards that of course had to be met – and, together with the executing agency Der Punkt in Karlsruhe – also were met.
We took into consideration the fact that we could continue to use the existing image material in the new format. We brought the originally separate websites of the German parent company and its US affiliate together under one roof.
And last but not least, we created a matrix for the visually coherent presentation of the website, retailer portal and intranet – not to mention the media portal.